Professional Outlines Terms and Conditions for Her Career
There was a time when all music seemed purposeful or at least that was the intent. Artists had messages to share and wanted listeners to feel something from their music. Perhaps this is what is meant when music afficionados around the world say music is dying.
Enter Edwina Gray, a marketing professional who has built a successful portfolio -catapulting the careers of music artists. Now the “talent” has seamlessly transitioned into the rising R&B talent, taking the performance stage and sound booth with the confidence to do what she so often encourages her clients to do: deliver worthy projects.
Gray simply believes in the art of storytelling and in doing so with clarity and sincerity.
Her four- song EP Terms and Conditions is a love letter, enveloped in affection, self-worth and triumph. The messaging will cause the honest listener to both pause and ponder, as well as reflect on current decisions about who you’re allowing to be in your life and maybe even if they’ve been allowed to stay too long.
“The world at large has become so transactional,” Gray explains. “If we just took a moment to understand each of our terms and conditions – we would just be a better people and understand each other much better.”
Like so many people, Gray was tested the most during the pandemic. There was free time that felt like isolation that if misinterpreted could’ve translated to loneliness. During those days of pandemic lockdown, Gray discovered an online production tool which no longer exists, however, truly served its purpose in her life.
“The Voisey app is where I spent large chunks of my day,” she reveals. “Songs would just populate so easily for me. It was so empowering. When the world opened – I was equipped with all this music I made and was able to work with a world-renown producer.”
Today, Gray serves as Head of A&R for Space Tunez Record Label, which is powered and owned by Sony Music Record Label. She still has marketing clients and such a heart for artists.
“I want to create pipelines and funnels for artists.,” Gray insists. “Independent artists have such a unique pathway to success because it automatically feels like if they don’t have certain resources then it’s an automatic bust. I just want to alter that perception and let it be known than you can replace that with strategy; you can replace that with an altered version of the financial need that’s required. I want to help create an easier pathway to those dreams.”
Gray still believes in showing up for people, but she is also fully invested in herself.
The very spiritual woman is very cognizant of the goals both in front of her and the goals she has already accomplished. Her following is growing, and she takes confidence in the fact that she can release music in her own way. When asked if she ever feels like she must sacrifice her own dreams to propel others, she emphatically says “no, I’m not sacrificing a thing.”